Email marketing is one of the oldest forms of digital marketing, but it’s also one of the most effective. In fact, a recent study found that email marketing has an average ROI of 36:1, meaning that businesses earn $36 for every dollar they spend on email marketing.
There are a number of reasons why email marketing is so effective. First, it’s a very direct way to reach your audience. When you send an email, it goes straight to the recipient’s inbox, where they’re more likely to see it than a social media post or a paid ad.
Second, email marketing allows you to segment your audience and send them targeted messages. For example, you can send different emails to new subscribers, existing customers, and abandoned cart shoppers. This helps you ensure that your emails are relevant to the recipient, which increases the chances that they’ll open and read them.
Finally, email marketing is a very cost-effective marketing channel. There are a number of free and low-cost email marketing platforms available, making it easy for businesses of all sizes to get started with email marketing.
If you’re not already using email marketing in your business, you’re missing out on a huge opportunity to reach your audience and grow your business. Here are a few tips to get you started:
- Build an email list: The first step to email marketing is to build a list of subscribers. You can do this by offering a lead magnet, such as a free ebook or webinar, on your website. You can also collect email addresses at checkout or at events.
- Segment your audience: Once you have a list of subscribers, you should segment your audience so that you can send them targeted messages. For example, you can segment your audience by demographics, interests, and purchase history.
- Create engaging content: Your email content should be engaging and informative. It should also be relevant to the recipient’s interests.
- Send regular emails: Don’t overdo it, but you should send regular emails to your subscribers. This will help you stay top-of-mind and build relationships with your audience.